AI Experience | Brand Activation
NAISA — AI Concierge Launch for NicePrint Photo
“AI that doesn’t just respond — it engages.”
Watch NAISA engage with Catriona Gray
The Challenge
NicePrint Photo receives a high volume of inquiries about packages, pricing, availability, and event coverage. Human agents were spending significant time answering repetitive FAQs and engaging with unqualified leads, slowing response times and increasing operational load. The challenge was to build an AI system that could handle nuanced service-related conversations, understand client intent, qualify leads intelligently, and seamlessly pass high-quality prospects to the sales team — all while maintaining a premium brand experience and operating 24/7.
The Solution
We developed the NicePrint Photo AI Concierge, a living AI agent powered by Large Language Models (LLMs) and structured lead-qualification logic. The AI agent was trained on NicePrint Photo’s full service catalog, FAQs, and booking workflows. It engages website visitors in natural conversations, answers product and service inquiries, asks qualifying questions, and captures critical lead information such as event type, date, and preferences. Qualified leads are automatically routed to the admin team for follow-up sales calls, turning the website into a 24/7 automated sales assistant rather than a passive information page.
Launch Impact
The NAISA launch demonstrated a clear shift in how businesses should think about AI: AI is no longer just a chatbot — it is the frontline of customer experience. From handling everyday inquiries to holding a seamless conversation on stage, NAISA proved that AI agents are now real systems delivering real business value and real customer impact.
Measurable Outcomes
24/7 Customer Engagement
No missed inquiries, no waiting time for clients
50%+
Reduction in Manual FAQ Handling
Higher-Quality Leads
Delivered to Sales Team with Context